First, the article reviews the theory of strategic management . then, using related theory, methods and models, followed by the steps of strategy analysis, strategy formulation, strategy implementation, strategy control and strategy evaluation witn some matrixes, such as external factor evaluation ( efe ) matrix, internal factor evaluation ( ife ) matrix, threats-opportunities-weakness-strengths ( tows ) matrix . boston consulting group ( bcg ) matrix . strategic position and action evaluation ( space ) matrix and quantitative strategic planning matrix ( qspm ), etc . to analyses the external environment and internal situations . at last, the article puts forward to expanded strategy for deyang cable stock corporation and gives some advice on the implemention and control of the strategy . the author hopes that this article is beneficial to the development of deyang companyt 本文首先對(duì)有關(guān)戰(zhàn)略管理的理論進(jìn)行了回顧,其次,運(yùn)用戰(zhàn)略管理的有關(guān)原理、方法與模型,按照戰(zhàn)略分析、戰(zhàn)略制定、戰(zhàn)略實(shí)施以及戰(zhàn)略控制和評(píng)價(jià)等步驟,運(yùn)用外部因素評(píng)價(jià)(efe)矩陣、內(nèi)部因素評(píng)價(jià)(ife)矩陣、威脅-機(jī)會(huì)-弱點(diǎn)-優(yōu)勢(shì)(twos)矩陣、波士頓咨詢(xún)集團(tuán)(bcg)矩陣、戰(zhàn)略地位與行動(dòng)評(píng)價(jià)(space)矩陣以及定量戰(zhàn)略計(jì)劃(qspm)矩陣等方法,對(duì)德纜公司的外部環(huán)境和內(nèi)部條件進(jìn)行分析,最后制定了擴(kuò)張型的總體發(fā)展戰(zhàn)略,并對(duì)戰(zhàn)略的實(shí)施及控制提出了相應(yīng)的措施,期望能對(duì)德纜公司的發(fā)展提供幫助。
Based on the 25 key factors and relevant swot matrix, the paper has worked out 13 optional strategies for the development for picc chongqing branch; especially analyze the key issue in the development of auto insurance market with the quantitative strategic planning matrix . it presents that the differentiation strategy is rational choice and pursuing the service differentiation is a key development strategy for picc chongqing branch 根據(jù)已知的25個(gè)關(guān)鍵外部因素和關(guān)鍵內(nèi)部因素,采用swot矩陣產(chǎn)生13個(gè)備選的中國(guó)人保重慶公司發(fā)展戰(zhàn)略;利用定量戰(zhàn)略計(jì)劃矩陣分析機(jī)動(dòng)車(chē)輛保險(xiǎn)業(yè)務(wù)的重點(diǎn)發(fā)展問(wèn)題;指出差異化戰(zhàn)略是中國(guó)人保重慶公司的必然選擇,并進(jìn)一步闡明中國(guó)人保重慶公司發(fā)展戰(zhàn)略的核心是追求差異化的服務(wù)。
The internal environment of the group is evaluated by using internal factor evaluation matrix, it is considered that the group has many advantages such as powerful design ability, abundant land reserves, economics of scale etc . and many disadvantages such as limited capital, lack of professional, infirm cost control ability etc . in the thesis, the orientation of scale, grade and area, target market and target client for real estate business of the group is determined on the basis of internal and external environment analyses . swot analyzing model is constructed and quantitative strategic planning matrix is used to analyze and choose the competition strategy which modern group co . may adopted . finally, the competition strategy combination of taking differential strategy as main strategy and target concentrated strategy as auxiliary strategy is determined for real estate business of the group 再次,分析了當(dāng)代集團(tuán)在房地產(chǎn)領(lǐng)域發(fā)展具備的基本條件,運(yùn)用內(nèi)部要素評(píng)價(jià)(ife)矩陣對(duì)當(dāng)代集團(tuán)的內(nèi)部環(huán)境進(jìn)行綜合評(píng)價(jià),認(rèn)為當(dāng)代集團(tuán)擁有設(shè)計(jì)能力強(qiáng)、土地儲(chǔ)備豐富、實(shí)現(xiàn)了規(guī)模經(jīng)濟(jì)等優(yōu)勢(shì),同時(shí)也存在資金實(shí)力有限、專(zhuān)業(yè)人才不足、成本控制能力不強(qiáng)等劣勢(shì),論文在內(nèi)外部環(huán)境分析的基礎(chǔ)上,對(duì)當(dāng)代集團(tuán)的房地產(chǎn)業(yè)務(wù)規(guī)模、檔次與區(qū)域,目標(biāo)市場(chǎng)及目標(biāo)客戶(hù)群進(jìn)行了定位分析,構(gòu)建了當(dāng)代集團(tuán)房地產(chǎn)業(yè)務(wù)的swot分析模型,運(yùn)用定量規(guī)劃評(píng)價(jià)矩陣(qspm)對(duì)當(dāng)代集團(tuán)房地產(chǎn)競(jìng)爭(zhēng)戰(zhàn)略進(jìn)行了選擇分析,確定以差異化戰(zhàn)略為主、重點(diǎn)集中戰(zhàn)略為輔的競(jìng)爭(zhēng)戰(zhàn)略組合。
Fourthly, swot model is constructed in order to probe into the product competitive strategy of ozone company . through qualitative analysis and quantitative strategic planning matrix ( qspm ) analysis, this paper concludes that ozone company should implement product development strategy ( air product oem ) and market development strategy ( water processing ) 然后,通過(guò)構(gòu)建奧神公司產(chǎn)品的swot分析模型,探討了奧神公司兩大類(lèi)產(chǎn)品應(yīng)采取的產(chǎn)品競(jìng)爭(zhēng)戰(zhàn)略可行性方案,并運(yùn)用定性評(píng)價(jià)方法和定量規(guī)劃矩陣法確定出奧神公司應(yīng)采取的相對(duì)最佳戰(zhàn)略方案為臭氣空氣凈化產(chǎn)品采取產(chǎn)品發(fā)展戰(zhàn)略(oem)、水處理產(chǎn)品采取市場(chǎng)發(fā)展戰(zhàn)略。